BRANDING

Myo

With the mission to help vulnerable people stay connected, Myo is a mobile communication platform made especially for nursing home residents, their families and their caregivers.
The challenge
In its early startup days, Myo was part of the Axel Springer Plug & Play Accelerator, where they received PEAK training on crafting their all-important pitch.   
After investment was secured and it was nearly time to launch, they brought us on board to develop their branding and provide consulting on their company vision and strategy.
Services
  • branding
  • strategy
  • UI design
  • business coaching
The impact
Over a number of sessions, we put our heads together with the Myo team to refine their story and mission statement. One of the first outcomes was also the most effective: a name change, from Myosotis to simply Myo.

On the basis of these collaborative workshops, we then created a comprehensive brand identity encompassing everything from their website and pitch deck right down to their business cards.
The branding is clean, fresh and modern, a perfect fit for the healthcare sector. The logo itself, reminiscent of speech bubbles, subtly reinforces the humanness at the center of Myo’s service.

Since their launch, Myo has been adopted by major nursing home providers across Germany, helping residents stay connected and their loved ones stay informed. 
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