A seamless digital platform for off-market real estate deals, offmade uses AI technology to match buyers, sellers and brokers. More like a members’ club than a marketplace, users can close transactions securely and discretely.
The challenge
In preparation for their big public launch, offmade approached us for a complete website overhaul. The new site had to communicate the exclusivity of the platform.
A further challenge: explaining exactly how the platform works, and how it benefits the user, in a concise, visual way: easy on the eyes and brain at the same time.
  • brand identity
  • business strategy
  • web design
  • content
The impact
Visitors to the new offmade site are greeted by a color palette of black, muted gray and offmade’s signature violet. Combined with a geometric framework, the design concept is modern and sophisticated, fitting with the high-end properties in which the platform is specialized.
To communicate offmade’s value proposition as succinctly as possible, we developed a three-part animation guiding through every step of the user journey.

The result: a clear, compelling online presence, ready to take offmade out into the world.
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