BUSINESS STRATEGY

Brand Strategy Map

Your brand’s identity forms the foundation of your strategy: Who you are defines how you communicate. This worksheet is designed to help you concisely outline your company’s principles and plan your brand strategy.

Goals

Define your brand
Get to the roots
Identify your direction

Tool themes

Business strategy
Brand identity

Package Includes

Template

Instructions

BUY FOR 29.90€

Designed by PEAK. Copyright © 2020 by PEAK. All rights reserved

Attaining a holistic understanding of your brand.

BRAND STRATEGY MAP

In order to communicate your brand in a compelling way and make your company recognizable amongst the vast landscape of competitors, you first need to clarify to yourself who you are and what you stand for. After many years of running branding workshops, we have defined the building blocks for companies to create a clear, convincing identity and strategy. Our Brand Strategy Map walks you through the process of creating these blocks, then helps you put them all together.

Since these values shape every action of your company, going through this worksheet together with your whole team is a valuable exercise in defining who you are and identifying your common ground.

ABOUT OUR SHEETS

At PEAK, we want to help everyone communicate and connect better. Our templates are equally well-suited to creative business teams as to self-driven individuals of all kinds. We developed these resources on the basis of experience and insights gathered in the hundreds of workshops we’ve led over the years, fine-tuning them with feedback from our clients. Our talented design crew poured hours of hard work and tons of love into every page.

The package includes a print-ready A0 template and a PDF with usage guidelines.

BUY THE TOOL

Explore our tools

Idea Map With this tool, you’ll map out the wider context, define your user, identify potential downsides and more, taking your idea closer to becoming reality.

Centering It’s all too easy to get distracted. This easy exercise anchors you in the here and now – breathing your way to a point of centered focus.

Future Scenario A from-to framework immerses your audience in the process, visualizing for them the status quo, the future scenario, and which solution you’ll employ to get them there.

BUY FOR 29.90€

Deep Metaphors Deep metaphor shape the way we understand the world. Use them to craft messages that stick, from pitches to marketing campaigns.

I like, I wish Every meeting or workshop should conclude with a feedback round. This fun, easy method draws in every member of a group and encourages reflection on what was just accomplished.

Feedback Grid This hands-on, easy-to-use tool is designed to help you derive the most insights from feedback and translate it into actionable steps.

Semantic Analysis The Semantic Analysis is the process of relating words and sentences to their language-independent meanings of a design challenge to enable better collaboration.

Cool Team Name Game This funny exercise will help to improve team-building create a team name and logo for your next design sprint.

Customer Journey Design a frictionless customer experience and convert first-time users into loyal fans. This ready-to-use workshop template helps you to plan out concrete steps toward improvement.

BUY FOR 49,90€

Questioning Techniques To boost your interview skills, read up on the different types of questions and which scenarios they are best applied to.

Customer Persona One of our favorite tools! We developed this template to help our clients gain empathy for their customers through exploring their specifics and take their perspective.

BUY FOR 49,90€

Research Review Revealing hidden patterns and surprising insights from the research phase with your team.

BUY FOR 19,90€

Vision Where do you want to be with your company in six months’ time? In six years? What impact do you want to make on the world?

Facilitator Intro Every session you lead should begin with a short, personal introduction. This is about much more than saying hello – it establishes your leadership and creates an atmosphere of trust.

Belbin Team Roles A team is not just a bunch of people with job titles. It’s a complex system of individuals and roles working in conjunction.

World Café A must in the toolbox of every pro facilitator. The World Café is a powerful workshop method for fostering dialogues within groups.

ORID Method Getting to the right answers is always a matter of asking the right questions. This facilitation framework empowers leaders to conduct focused group discussions.

Sociometry Sociometry is a fun group exercise that breaks the ice, sparks discussion and enables participants to learn more about one another and their stance on key issues.

Extreme Immersion For truly immersive user research, use props to simulate different sensory experiences and understand the world from a different perspective.

Inspiring Companies What would a car insurance look like, if Nike would have designed it? This brainstorming tool helps teams assume new perspectives to develop fresh ideas.

BUY FOR 49.90€

Yes, and... To keep the creativity flowing, encourage a positive, constructive, “Yes and...” mindset. This warm-up exercise shows you how.

60-20-20 Rule Here’s a strategy for maintaining balance – and boosting productivity at the same time. Win-win.

Yerkes-Dodson Law To master peak performance for yourself, read up on the science behind the Yerkes-Dodson Law. Guess what our company name stems from ;)

User Story From pitches to marketing, the applications of a great User Story are practically endless. This template will help you to make your pitch more convincing and to win over investors.

BUY FOR 49,90€

Sales Pitch Storyboard Convincing potential customers with a well crafted presentation.

BUY FOR 29.90€

Eisenhower Matrix Perfect execution of the wrong tasks is a perfect waste of time. This tool helps you pinpoint the things that matter most.

Emotional Intelligence Emotional Intelligence helps people live up to their full human potential.

Interview Log Get the most out of your user interviews with our Interview Log sheet.

Scrapbook So you’ve had a productive brainstorming session. Great! Now, how to pick out the most promising ideas from the bunch?

Presentation Strategy A clear communication strategy is the foundation of effective storytelling and great presentations.

BUY FOR 49.90€

Mission Formulating your organization’s mission gets the whole team on the same page, working towards a shared goal.

BUY FOR 29.90€

Business Pitch Storyboard This sheet will guide you and your team through the development of your next business pitch – quickly and reliably.

BUY FOR 49.90€

Core Message Get right to the heart of it! To work out the Core Message of your next presentation or pitch, follow our Core Message Sheet.

BUY FOR 49.90€

Polar Opposites Using the concept of polarities can help us to explore a topic more in-depth and explain it more vividly.

Johari Window The clearer your self-awareness, the stronger the relationships within your team can be.

Check-in, Check-out A simple yet effective method for kicking off and wrapping up a work day with your team. Boost productivity and improve team cohesiveness at the same time.

Idea Fridge The Idea Fridge is a simple but ingenious template for collecting ideas as they arise in order to stay focused on the moment.

Landscape Drawing Ever explained something in a way you thought was clear, then it turns out the other person understood something different? This exercise is a fun, hands-on way to learn better team communication.

BUY FOR 29,90€

Brainstorming Mindset Getting into the right mindset to generate ideas.

Storyboards Use storyboarding to map out your user’s experience, to build the narrative of your presentation, design the frames of a website and so much more.

Design & Innovation Consultancy