INNOVATION

Idea Map

Once you’ve decided on an idea, it’s time to start making it more tangible. With this tool, you’ll map out the wider context, define your user, identify potential downsides and more, taking your idea closer to becoming reality.
Goals
  • Map out your idea
  • Understand potential challenges
Tool themes
  • Ideation
  • Design
Information
Group size 1-4 people
Time 45 minutes
Material Template and pencil
Level Medium
Facilitation Intermediate
DOWNLOAD FILE
Designed by PEAK. Copyright © 2020 by PEAK. All rights reserved

STEP 1

There are natural cycles to the creative process: times for broadening and opening up, and times for narrowing in and sharpening focus. Now that you’ve chosen the idea you want to develop, it’s time to zoom in, go deeper and make the idea more tangible. That’s what your Idea Map is for.Start off your Idea Map by simply writing down the name of your idea.


STEP 2

The aim throughout this process is to focus on a user-centric approach. So the second step of the Idea Map is pinpointing who your idea will serve. You want to be absolutely certain your idea matches that individual’s needs.


STEP 3

The next step focuses on the problem that your idea is meant to solve. Use this third section of the Idea Map to describe the pain point your idea would relieve.


STEP 4

Next, think of a few concise words to describe your idea. It doesn’t matter that this is just a first prototype. Keep in mind that an idea can only be as powerful as your ability to explain it.


STEP 5

Now let’s get real for a moment: What are the downsides to your idea? Make sure you know your weaknesses as well as you know your strengths. You can always find ways to address these weaknesses down the track.


STEP 6

Now it’s time to get visual: Grab something to draw with, and sketch out your Idea Map! The goal is to create a quick storyboard of your idea. An example could be drawing the steps that your user would go through.


STEP 7

The last step is sharing, of course. Show your Idea Map to your teammates and gather their feedback. Use this to keep iterating your idea again and again.

Sources

  • Idea Map inspired by Idea Napkin, invented by Julia Leihener and Indri Tulusan for Creation Center - Telekom Innovation Laboratories
Explore our tools
Free
Yerkes-Dodson Law To master peak performance for yourself, read up on the science behind the Yerkes-Dodson Law. Guess what our company name stems from ;)
Learn more
Free
Polar Opposites Using the concept of polarities can help us to explore a topic more in-depth and explain it more vividly.
Learn more
Free
Brainstorming Mindset Getting into the right mindset to generate ideas.
Learn more
Free
Cool Team Name Game This funny exercise will help to improve team-building create a team name and logo for your next design sprint.
Learn more
Free
Centering It’s all too easy to get distracted. This easy exercise anchors you in the here and now – breathing your way to a point of centered focus.
Learn more
Free
Idea Fridge The Idea Fridge is a simple but ingenious template for collecting ideas as they arise in order to stay focused on the moment.
Learn more
Free
Questioning Techniques To boost your interview skills, read up on the different types of questions and which scenarios they are best applied to.
Learn more
Free
Extreme Immersion For truly immersive user research, use props to simulate different sensory experiences and understand the world from a different perspective.
Learn more
Free
Interview Log Get the most out of your user interviews with our Interview Log sheet.
Learn more
Free
I like, I wish Every meeting or workshop should conclude with a feedback round. This fun, easy method draws in every member of a group and encourages reflection on what was just accomplished.
Learn more
Premium
Customer Journey Design a frictionless customer experience and convert first-time users into loyal fans. This ready-to-use workshop template helps you to plan out concrete steps toward improvement.
Learn more
Free
Yes, and... To keep the creativity flowing, encourage a positive, constructive, “Yes and...” mindset. This warm-up exercise shows you how.
Learn more
Premium
Customer Persona One of our favorite tools! We developed this template to help our clients gain empathy for their customers through exploring their specifics and take their perspective.
Learn more
Free
Storyboards Use storyboarding to map out your user’s experience, to build the narrative of your presentation, design the frames of a website and so much more.
Learn more
Free
Emotional Intelligence Emotional Intelligence helps people live up to their full human potential.
Learn more
Free
Sociometry Sociometry is a fun group exercise that breaks the ice, sparks discussion and enables participants to learn more about one another and their stance on key issues.
Learn more
Free
Vision Where do you want to be with your company in six months’ time? In six years? What impact do you want to make on the world?
Learn more
Free
Facilitator Intro Every session you lead should begin with a short, personal introduction. This is about much more than saying hello – it establishes your leadership and creates an atmosphere of trust.
Learn more
Free
Belbin Team Roles A team is not just a bunch of people with job titles. It’s a complex system of individuals and roles working in conjunction.
Learn more
Free
Johari Window The clearer your self-awareness, the stronger the relationships within your team can be.
Learn more
Premium
Inspiring Companies What would a car insurance look like, if Nike would have designed it? This brainstorming tool helps teams assume new perspectives to develop fresh ideas.
Learn more
Free
60-20-20 Rule Here’s a strategy for maintaining balance – and boosting productivity at the same time. Win-win.
Learn more
Free
World Café A must in the toolbox of every pro facilitator. The World Café is a powerful workshop method for fostering dialogues within groups.
Learn more
Free
Scrapbook So you’ve had a productive brainstorming session. Great! Now, how to pick out the most promising ideas from the bunch?
Learn more
Free
Deep Metaphors Deep metaphor shape the way we understand the world. Use them to craft messages that stick, from pitches to marketing campaigns.
Learn more
Premium
Research Review Revealing hidden patterns and surprising insights from the research phase with your team.
Learn more
Premium
Core Message Get right to the heart of it! To work out the Core Message of your next presentation or pitch, follow our Core Message Sheet.
Learn more
Free
Eisenhower Matrix Perfect execution of the wrong tasks is a perfect waste of time. This tool helps you pinpoint the things that matter most.
Learn more
Premium
Business Pitch Storyboard This sheet will guide you and your team through the development of your next business pitch – quickly and reliably.
Learn more
Premium
Presentation Strategy A clear communication strategy is the foundation of effective storytelling and great presentations.
Learn more
Free
Feedback Grid This hands-on, easy-to-use tool is designed to help you derive the most insights from feedback and translate it into actionable steps.
Learn more
Free
Semantic Analysis The Semantic Analysis is the process of relating words and sentences to their language-independent meanings of a design challenge to enable better collaboration.
Learn more
Free
ORID Method Getting to the right answers is always a matter of asking the right questions. This facilitation framework empowers leaders to conduct focused group discussions.
Learn more
Free
Check-in, Check-out A simple yet effective method for kicking off and wrapping up a work day with your team. Boost productivity and improve team cohesiveness at the same time.
Learn more