INNOVATION
Feedback Grid
Thoughtful, thorough feedback is gold: It’s the only thing that truly enables you to improve your service or product. This hands-on, easy-to-use tool is designed to help you derive the most insights from feedback and translate it into actionable steps.
Goals
- Review feedback
- Cluster insights
- Iterate your product
Tool themes
- Testing
- Feedback
- Action steps
Information

Before you start
Set up by drawing the feedback grid onto a whiteboard, or by downloading our template.
Provide enough Post-its and markers for everyone in the group to jot down their responses.
Provide enough Post-its and markers for everyone in the group to jot down their responses.
You can use the feedback grid during a meeting, workshop or user testing session, or directly afterwards. Just remember: The best feedback comes when thoughts are still fresh!
STEP 1
If collecting feedback during the meeting, facilitate a discussion in which everyone shares their responses: things they liked, things that didn’t work for them, a wish list for next time and so on. Listen closely and write down what you hear on Post-it notes. Try to be as specific as possible, and keep the group focused on feedback, avoiding side discussions.If you do the feedback session afterwards, pass out the Post-its and ask everyone to silently write down their responses – one thought per Post-it.
STEP 2
Take the Post-its and add them to the appropriate quadrants on the Feedback Grid. What worked well, and what could be improved? What open questions remain – things your participants didn’t understand? What wishes or ideas did they suggest?STEP 3
The last step is connecting the dots: making sense and drawing conclusions from the array of opinions. Look for patterns or clusters of similar insights, quotes and ideas. Move the Post-its around if necessary – this can be helpful for creating connections.Based on these conclusions, write down a list of actionable next steps.
