INNOVATION

Semantic Analysis

The Semantic Analysis is the process of relating words and sentences to their language-independent meanings of a design challenge. When working in a team, it is dìfundamental to jointly analyse and understood in detail the problem you are aiming to solve. To do so, write your challenge in bold letters and proceed step by step. Visualize the connections suggested by your team members.

Goals

Understand the challenge
Align your team

Tool themes

Design challenge
Visual thinking

Information

Group size 1-12

Time 45 minutes

Material Board & sharpies

Level Medium

Facilitation Pro

Before you start

Write the challenge in large letters on a white board and make sure it’s clearly readable for every team member. Make sure you leave space in between the lines as you will need to write around the keywords and

produce quick visualizations. Have at hand as many colorful pens as the keywords you need to analyse. By the end, you want to make clear at the blink of an eye the cloud separations.

STEP 1

Identify the keywords of your challenge and proceed with order by asking your team to brainstorm all the reminescences the keword evokes in them. As they discuss, promptly visualize the results with words and icons - don’t worry, quick and dirty sketches are enough.

STEP 2

As you move on with the keywords change the color of the marker you are using so that your result looks pretty neat and you don’t get confused between the word-clouds.

STEP 3

Once you have finished your analysis you’ll have a quite busy board, this is all these words and icons represent the common undertsanding on which you and your team-mates can start working on your project.

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