Brand Strategy

If you don’t know what you’re aiming for, you’ll end up someplace else. In this workshop, you’ll gain insights and clarity about your brand’s objectives – and plot a communication and design strategy to get there.

Skills learned
  • User empathy
  • Visual communication
  • Brand analysis
Course themes
  • Communication
  • Brand development
  • Design thinking
OFFLINE / ONLINE
Group size 1-6
Date Anytime
Duration 4 h
Location Berlin
Price €499
Deliverable Brand strategy concept
Register now
This work is licensed under the Creative Commons
Attribution-Share Alike 3.0 Unported License. 

About the workshop

Anyplace we go and everywhere we look, brands are competing for attention. A well-designed brand with a clear, strong and consistent message earns your customers’ trust and loyalty. It ignites their wish to be connected to something they can believe in.

In this half-day brand strategy workshop, we will guide you through the process of shaping your brand. The hands-on process begins with identifying your brand’s core elements, clarifying what makes it unique and establishing how you can start making it an integral part of your customer’s life.

You’ll learn how effective branding expresses everything your company implicitly and explicitly stands for: strategy, vision, mission, brand values, products, services and all interactions with your customers - in short, your company’s true reason for existing and its unique view of the world.

We will share practical advice on making your brand’s unique DNA tangible across all touchpoints: from brand name, logo, colors, font, visuals and voice to website design, product names, social media content and much more. 

Meet the Facilitator

Meet the Facilitator

Ole Tillmann is a Berlin-based innovation consultant, executive communication coach and professional event host. In 2012 he founded PEAK, an agency specializing in innovation and communication. He ongoingly presents some of the most important conferences
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