Brand Strategy

Anyplace we go and everywhere we look, brands are competing for attention. A well-designed brand with a clear, strong and consistent message earns your customers’ trust and loyalty. It ignites their wish to be connected to something they can believe in.

In this half-day brand strategy workshop, we will guide you through the process of shaping your brand. The hands-on process begins with identifying your brand’s core elements, clarifying what makes it unique and establishing how you can start making it an integral part of your customer’s life.

You’ll learn how effective branding expresses everything your company implicitly and explicitly stands for: strategy, vision, mission, brand values, products, services and all interactions with your customers - in short, your company’s true reason for existing and its unique view of the world.

We will share practical advice on making your brand’s unique DNA tangible across all touchpoints: from brand name, logo, colors, font, visuals and voice to website design, product names, social media content and much more.