Customer Persona

Who is your customer, exactly? In this targeted workshop session, you’ll gain valuable, actionable insights into your user base by exploring with empathy.

Skills learned
  • User empathy
  • Ideating solutions
  • Strategy development
Course themes
  • Strategy
  • Empathy
  • Design thinking
OFFLINE / ONLINE
Group size 1-5
Date Anytime
Duration 2h
Location Berlin
Price €399
Deliverable Customer Persona Map
Register now
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About the workshop

In this workshop, you’ll put yourself in your user’s shoes. And what kind of shoes are they? What brands does this person buy, and why? What drives them? These are the kinds of revealing questions you’ll learn to ask when creating a persona, a composite character representing users of your product or service.

A persona is a useful tool for assessing the goals, desires and limitations of a potential target group. It ties in with the important first step of the Design Thinking process, empathizing with your user in order to understand what solutions you can offer. You need to see their world and picture them inside it.

The way we teach it, persona creation is a hands-on process combining drawing and visual thinking techniques in addition to questioning and reflection. You’ll finish the workshop with a completed persona and fresh ideas on how to best serve their needs.

Meet the Facilitator

Meet the Facilitator

Ole Tillmann is a Berlin-based innovation consultant, executive communication coach and professional event host. In 2012 he founded PEAK, an agency specializing in innovation and communication. He ongoingly presents some of the most important conferences
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